CITIES

PARIS

Known for beautiful cobbled streets, café culture, and of course the iconic Eiffel Tower, Louvre, and Notre Dame Cathedral – Paris is more than just a destination for history and culture. Experience, first-hand, why Paris is also one of the world’s most vibrant, enterprising and creative cities. The City of Lights is an important hub for enterprise and a city where leading international ad agencies thrive –DDB France, Grey, M&C Saatchi, McCann, Ogilvy & Mather, Havas and TBWA\France. Paris is fast becoming a leader in innovation, with a fast-growing startup scene commanding projects from some of the world's biggest brands – Valtech, Hula-Hoop, Lieu Commun, En 3 Mots and Merci-Michel are worthy of a mention. Discover how welcoming and dynamic Paris really is.

CANNES

Cannes serves a backdrop for students to study how international brands develop a winning strategy; and how the creatives charged with executing this strategy manifest it in ways that move beyond the boundaries of our imagination. The Cannes Lions International Festival of Creativity (www.canneslions.com) is the largest and most influential festival of its kind. During one week in June each year, Cannes transforms into a global meeting place for those engaged in branding, product innovation, marketing, technology, advertising, media, design, and entertainment. It is five days of talks, workshops, networking events, classes and awards shows for people in the branded communications, marketing, design, tech, media and entertainment industries. In short, Cannes Lions is a catalyst for great ideas.

BARCELONA

What makes a for a perfect study abroad city? If it is a mind-boggling architecture, a creative scene that has few rivals, copious sunshine (and its own beach) – Barcelona is your kind of place. It’s no surprise that Barcelona is overflowing with talented agencies and people. Creative industries in Barcelona represents 11% of the workforce – and this number is growing. Top agencies include LOLA Mullen Lowe, LOUD, Fragment and Hommu. Barcelona overflows with opportunities for inspiration.  

© 2019 GrayMatter Creative

This program is offered by the W. P. Carey School of Business, Arizona State University. Business Administration, 300 E Lemon St, Tempe, AZ 85287, USA | https://wpcarey.asu.edu